Bright Pink – A Color Full of Power and Strength

Did you know that 1 in 8 women will develop breast cancer within their lifetime? And did you know that 1 in 75 women will develop ovarian cancer? These statistics are not just numbers, but the hard truth that women have to face each day.

This month is breast cancer awareness month and it is something near and dear to Pollack Photography. I had the privilege of being on Bright Pink’s founding board. And I can say from personal experience that the work they do is absolutely incredible. They are filling a desperately needed void — working with young women who are at high risk for developing breast and ovarian cancer. And they are doing it exceptionally well. So, as we reflect on Breast Cancer Awareness Month, I want to just share with you some of the amazing things that Bright Pink is doing to encourage young women to take charge of their breast and ovarian health.


Bright Pink is an organization that is fighting to bring Awareness to Action by providing women education and action steps on how to take a proactive approach towards breast and ovarian cancer. Here are a few ways they are making a difference:

Assess Your Risk:

Do you know what your personal risk is for breast and ovarian cancer? Many people don’t. Bright Pink has created a tool that helps women assess their personal risk. This simple tool can reduce risk and/or save the life of women. Don’t leave it up to chance, assess your risk now.

Step-By- Step Process:

Bright Pink has a seven step process that educates women on the facts of breast cancers, what they need to ask when working with a doctor, how to do self exams, how to collect your family history, tips to understanding risk, how to reduce risk, how to identify early detection and how to explore your genetics. This process is designed to provide women (friends & family)

Peer Support:

In addition to the seven step process, Bright Pink offers high risk women the opportunity for support. The support offerings are divided into three areas:

  • One-on- One Peer Support: The one-on- one program partners high risk women with each other. This is meant to provide high risk women with someone who “gets it” because they are going through the same thing. This program is highly personal and sprovides individuals with support that they may not be able to get at home.
  • Group Peer Support: Group Peer Support connects women throughout the country through a monthly forum style conversation. These face-to- face connections open a safe space for women to discuss their issues as well as provide the emotional support they need.
  • High Risk Resources: Bright Pink has a vast amount of resources available. They range from learning how to start a conversation with your doctor to finding a mental health professional.

Get Involved:

Bright Pink is not only for women at risk, but it is also a place for friends, family and the community to get involved. Through events, volunteering and education anyone can make a difference. If you want to learn more about how you can get involved, CLICK HERE.

About the organization:

Their mission is simple: “Bright Pink is on a mission to Save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.” With a goal to reach more than 52 million young women in the United States, they are raising the scale when it comes to turning “awareness into action”. Their programs and resources range from education to personal engagement.

“Knowledge is power and we owe it to ourselves to be proactive.” –Lindsay Avner


Founder and CEO, Lindsay Avner understand the importance of being proactive. In 2006 she became the youngest woman in the United states to have a risk-reducing double mastectomy. This was a choice that she made based on her family history. Through this experience, Lindsay started Bright Pink to help woman become advocates for their personal breast and ovarian health. Through Bright Pink, Lindsay and her team are now reaching over 85,000 women and supports through their efforts.

With the amount of stress and uncertainty that comes with breast and ovarian cancer, Bright Pink has created an environment to make women feel comfortable, supported and known. This is a cause worth standing for. I hope you will join me in supporting Bright Pink today.

Support Bright Pink

There are so many wonderful organizations to support this October. Bright Pink is one of the best.


Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment

Scroll to Top